Most agencies present work and hope. We built LITMUS so we don’t have to.
Your work goes to a screened panel matched to your audience — the people who will actually buy this thing, not the people in the conference room.
Testing before launch costs 8× less than correcting after. LITMUS delivers the winning direction, the reasons behind it, and the verbatims that tell you what the data can’t.
We design the study around your question — concept preferences, shelf tests, message screens, open-ended reactions.
Your work goes to a screened panel matched to your actual buyer — not a generic audience, not an internal team.
The winning direction, the reasons behind it, and the verbatim comments. Then we refine — or greenlight.
Your existing creative, or work we build together — if customers will judge it, LITMUS™ can test it.
We’ll test it, score it, and hand you a clear recommendation. No strings. No rebrand pitch.
The work that ships isn’t the work we liked best. It’s the work that performed best.
Looks great in the studio. On the shelf, it vanishes.
We mock up your label alongside competitors and test real consumer shelf navigation before production.
The team loved it. Your customers read it differently.
Clear feedback on tone, comprehension, and emotional response — while you can still change course.
You invested in an overhaul. Your loyal customers don’t recognize you.
We test with existing customers and your target new audience. Grow the brand without breaking what worked.